Social media is the platform that provides the marketers/business owners with numerous benefits to bring forth their businesses and gather the attention of potential customers. It dates back to the year 1994 when the first social media platform was launched named Yahoo! GeoCities. Ever since, multiple socialising websites have been launched amongst which the most popular known today is Facebook. Companies of all scale types have relied on social media for their promotion and marketing, considering it the cheapest medium of getting leads.
Taking about businesses, companies that deal in buying and selling of products benefit the most from social media. Talking specifically, the companies that have their E-stores/E-commerce websites are more into ‘socialising’ stuff.
Let’s walk through some benefits that highlight the importance of social media marketing for E-commerce websites.
1. Recreate Stores on Different Platforms
Not everyone uses Facebook, not everyone is interested in Instagram and not everyone prefers using those filters on snapchat. People use one or the other out of whom some can be our potential customers, right?
So, having our business on most social media platforms available is a plus as it can help us reach out to more consumers and elevate the chances of getting people to buy our products.
2. Shop from Mobile Devices
Cellular devices are so common nowadays that people prefer using their smartphones to casually roam over the internet and give frequent checks to their social media accounts rather than dedicatedly sitting in front of screens for this purpose. With this practise being all-embracing, crawling our way into their news feeds could prove to be favourable for your business expansion.
Along with this, the E-commerce websites should be mobile-friendly enabling an easy access to your products, that would ultimately help you in achieving the goal of increasing your market share.
3. E-commerce traffic from PPC
PPC is an internet advertising model, which is a great way to ignite interest of consumers and getting people to visit your online store. You can choose to publish your advertisements on several websites that gain the most traffic. Doing so might facilitate your products in making their way to the consumers’ eyes and could possibly get more traffic to your own website.
4. Content scheduling tools
Setting up and maintaining a bulk of social media accounts is one heck of a job, obviously. That’s where the content scheduling tools step in to the rescue. Most of the big enterprises make a good use of these tools to enhance their social media presence and increase their productivity by spending more time on the actual business processes rather than wasting hours updating posts on social media accounts. These tools reproduce your content and ensure that customers are kept engaged and updated without being too much of a distraction.
There are multiple content scheduling tools, some of which are MeetEdgar, Buffer, SocialOomph, and CoScheule. They have monthly packages that you can avail to get the best service for handling your social media pages and accounts.
While these tools take over the cumbersome task of socialising content, you may look after your E-store and track how well your business has started to flourish.
With all that’s being said and stated, one thing is quite obvious that if you want to bring your products in consideration of potential buyers and sell a good quantity of products, you need to boost your social media presence and the way you perform social media marketing. Not only this helps in captivating the attention of your target audience, but also yields substantial amount of reputation amongst the competitors.
Arshia R.
